CREATIVE

It’s all about building the right relationships and knowing when to make the right moves. Connecting brands to culture isn’t about chasing trends — it’s about showing up in the right places, with the right people, in a way that feels natural. Whether it’s music, fashion, or nightlife, I’ve built collaborations that hit because they’re rooted in real community, not just marketing. From seeding to rollout, I make sure the right voices are in the mix and the message actually lands.