MARKETING / BRANDING GURU

Born and raised in New York City, I’ve spent the last 15+ years moving between music, nightlife, and brand partnerships — building real connections between culture and commerce. From managing artists to leading global brand work, my focus has always been on amplifying what’s real and pushing the energy forward.

I started out managing Action Bronson and producing events at some of NYC’s most iconic venues. Since then, I’ve led campaigns and collaborations with brands like G-Shock, Belaire, and FILA — staying tapped in and building with intention every step of the way.

I create campaigns that connect brands to culture — the kind you feel, not just scroll past. From album drops and fashion pop-ups to brand launches and nightlife takeovers, everything I build is rooted in strategy, storytelling, and community.

From rooftop rollouts in Brooklyn to collabs in Shibuya, the goal remains the same: build moments that resonate with the right people, at the right time, in a way that lasts.