MARKETING / BRANDING GURU

I'm Adriel Ortiz, a cultural strategist and experiential producer born and raised in New York City. With over 15 years of experience in music, nightlife, and brand partnerships, I've built my career at the intersection of culture and commerce—connecting global brands with the creatives and communities shaping what's next.

I started out managing Action Bronson and producing events across NYC's most influential venues, eventually leading collaborations with brands like G-Shock, Belaire, and FILA.

My work is rooted in authenticity, driven by storytelling, and designed to amplify voices that move culture forward—always with the belief that what happens in New York echoes worldwide.